The Asia My Way 2025 mid-year meeting in Bangkok was one of the key moments in our collective journey. It brought together the directors of all our local agencies across Asia — a valuable opportunity to step back, assess progress, and define our priorities for the months ahead.
The outcomes of this two-day gathering, held on 8–9 July 2025, proved particularly encouraging.
Results delivered – and well beyond expectations
At our previous meeting in November 2024, also held in Bangkok, we set out an ambitious roadmap:-
- Strengthening our operational presence across the Asia-Pacific region
-
- Expanding into new language markets
-
- Consolidating our local agencies and enhancing team expertise
-
- Reinforcing our commitment to sustainable tourism
-
- Japan has confirmed its take-off and now stands as a strategic pillar of our operations in North-East Asia.
-
- South Korea is experiencing remarkable growth, driven by a dynamic local team and a very positive reception in the German-speaking market.
-
- The Italian and German-speaking markets, recently launched, are already showing highly promising performance.
-
- Our commercial forecasts for 2025 have already been exceeded, reflecting strong demand for personalised, responsible travel rooted in local realities.
A momentum driven by people, vision, and innovation
This growth is built above all on:-
- A close-knit, multicultural and committed team
-
- Strengthened collaborative and digital tools
-
- A shared vision: to establish Asia My Way as a leading provider of tailor-made travel in Asia, able to meet the expectations of a discerning clientele across multiple languages and diverse cultural contexts.
8 Countries, 4 Markets, 1 Team
We are a single, unified team operating across a broad regional footprint — from Southeast Asia to North-East Asia. Together, we are fully dedicated to the needs of French-, German-, Italian-, and Spanish-speaking travellers. We speak their language, understand their travel expectations, and create authentic, responsible experiences throughout Asia. From custom-designed itineraries to operational precision, we ensure consistency in quality, philosophy, and service across all destinations.What’s Next After the Asia My Way 2025 Mid-Year Meeting?
This favourable context provides us with valuable strategic leeway. It enables us to:-
- Further deepen our approach to sustainable tourism
-
- Explore new destinations and types of travel
-
- Continue to innovate in both our offerings and internal practices
