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Advancing Responsible Travel Across Asia

2025 Sustainability & Responsible Travel Progress Report

2025 marks a structuring milestone in Asia My Way’s sustainability journey. This publication consolidates the environmental, social and governance initiatives implemented or initiated across our destinations during the reporting period.

Operating across diverse Asian contexts requires progressive alignment rather than uniform standardisation. Sustainability integration evolves according to local regulatory environments, infrastructure capacities and operational realities. This report reflects a consolidation phase, highlighting concrete milestones achieved in 2025, areas under development, and priority actions identified for 2026.

Our objective is to provide a transparent and proportionate overview of progress made, while acknowledging that sustainability remains an ongoing, long-term commitment embedded within the company’s development.

1. Reporting Scope & Governance Framework

This publication consolidates sustainability initiatives implemented or initiated in 2025 across Asia My Way operations, in alignment with our Sustainable Travel Policy.

Operating across diverse Asian destinations implies navigating different regulatory environments, environmental challenges and infrastructure capacities. Institutional frameworks and local authorities’ capacities to address sustainability-related issues may vary from one country to another. As a result, developing fully standardised sustainability practices across all offices is a progressive process rather than an immediate outcome.

Following the operational pause caused by the COVID-19 pandemic, Asia My Way has continued to rebuild and expand its regional presence while progressively aligning sustainability frameworks across destinations.

Reporting perimeter (2025):

  • Indochina region: Cambodia & Vietnam offices
  • Thailand operations
  • Korea office (Travelife Partner 2025)
  • Japan office (preparation phase in 2025 – Partner status obtained January 2026)
  • Laos: operations conducted without a structured local office in 2025; therefore not included in operational sustainability reporting.

Sustainability has been part of Asia My Way’s DNA since its creation and has evolved progressively over the years, supported by certification frameworks such as Travelife and in alignment with commercial partners including Evaneos. Each annual publication contributes structured milestones to this broader trajectory. Some environmental and operational measures formalised in Cambodia and Vietnam during 2025 had already been progressively implemented in Thailand in prior years, reflecting the company’s historical development. This report therefore highlights structuring developments within the reporting period rather than the full historical timeline of each initiative.

Asia My Way team member speaking with local fisherman in Samut Songkhram mangrove, Thailand
Community exchange with a local fisherman in the Samut Songkhram mangroves, conducted during an internal Edu-Trip involving the majority of the Thailand team, May 2025.

2. Governance & Policy Integration

Travelife Alignment

  • Cambodia: Travelife Partner (renewed in 2025, valid until November 2027)
  • Vietnam: Travelife Partner (valid until November 2026)
  • Korea: Travelife Partner (2025)
  • Japan: Travelife Partner status obtained in January 2026 following preparation work conducted in 2025

This framework provides a common governance backbone across destinations while reflecting different stages of implementation.

Internal Sustainability Structure

Sustainability coordination in 2025 included:

  • Appointment of Sustainability Coordinators in Cambodia, South Korea, Japan and Vietnam
  • Regional alignment workshops (Indochina Team Gathering, September 2025)
  • Translation and harmonisation of policies in every local language and market language
  • Dissemination of a Code of conduct to guides, drivers and suppliers

Sustainability responsibilities are integrated within Country Directors, Operations Teams and Travel Experts rather than treated as a standalone function.

3. Environmental Integration & Operational Practices

Waste & Plastic Reduction

Across destinations, Asia My Way progressively integrates waste reduction and plastic minimisation practices, adapted to local operational contexts and developed over several years.

Cambodia

  • Waste segregation system implemented (glass, plastic, paper, batteries)
  • Monthly waste tracking initiated (Travelife KPI preparation)
  • Refillable bottle programme introduced for guests and guides
  • Internal plastic reduction campaigns deployed

Vietnam

  • Partial waste separation in office
  • Digital-first documentation (minimal printing)
  • Double-sided printing when required
  • Reuse of misprints for internal notes

Thailand

  • Progressive reduction of single-use plastics in office and operational activities
  • Refillable bottle practices integrated in selected itineraries
  • Digital documentation processes limiting paper use
  • Environmental awareness integrated into operational procedures
  • During an internal Edu-Trip in Thailand, the team identified excessive use of single-use plastic bags during a mangrove activity. Reusable locally crafted wicker baskets were subsequently offered to the boat operator as an alternative, reducing plastic waste in similar contexts.

Energy & Water Monitoring

Vietnam office:

  • 100% LED lighting
  • Monthly electricity monitoring (kWh tracking)
  • Monthly water consumption monitoring (m³ tracking)
  • Equipment shutdown policies and seasonal AC control
  • Cambodia office:
  • LED lighting and AC temperature control
  • Digitalisation to reduce paper usage

Group level:

  • Collaboration with an eco-conscious web development agency to optimise website performance, improve digital efficiency and reduce the environmental footprint associated with hosting and data usage.
  • Website management and hosting are entrusted to OPTe, a development partner recognised for its sustainable and eco-conscious digital approach. The optimised multi-site architecture is designed to reduce energy consumption and improve technical efficiency across Asia My Way’s digital ecosystem.

These practices mark the progressive structuring of resource monitoring systems.

3 bis. Internal Alignment & Field Review – Thailand

Internal Edu-Trip – Thailand (2025)

In May 2025, Asia My Way organised an internal Edu-Trip in Thailand involving the majority of the local team. The objective was to collectively review selected itinerary components, assess operational practices in real conditions and identify areas for sustainability improvement.

During a mangrove visit in Samut Songkhram, the team identified excessive reliance on single-use plastic bags. This observation led to the introduction of reusable locally crafted wicker baskets as an alternative for future operations.

Beyond the specific initiative implemented, the Edu-Trip reflects a field-based, collective and practical approach to continuous sustainability improvement.

Asia My Way team participating in a wildlife awareness workshop in Thailand
Wildlife conservation partnership - Thailand (WFFT), 2025 Educational visit within a recognised rescue and rehabilitation framework.

4. Supply Chain & Partner Engagement

Supplier Policy Dissemination (Cambodia)

  • 100% of 52 accommodation suppliers received the Sustainability Policy
  • 21% completed sustainability survey
  • 14% formally signed Accommodation Policy & Code of Conduct
  • 6 suppliers expressed interest in Travelife for Accommodation

Policy dissemination was achieved across all suppliers. Increasing survey participation and formal sign-off remains a focus area.

Guides & Drivers Engagement (Cambodia)

Tour Guides (39 total):

  • 56% signed Code of Conduct
  • 56% acknowledged Sustainability Policy
  • 38% hold valid First Aid / AED certification
  • 5% completed child protection awareness training

Drivers (18 total):

  • 50% signed Code of Conduct
  • 56% acknowledged Sustainability Policy
  • No drivers had completed child protection awareness training in 2025.

These figures highlight both structured policy dissemination and priority areas for 2026 capacity building.

5. Community Engagement & CSR

Community & Social Initiatives

  • Team participation in the Angkor International Half Marathon (2025)
  • Donation of 115 washable pad kits via Green Lady Cambodia (USD 2,070)
  • Support to Water for Cambodia & Just a Drop (USD 618)
  • Tree planting initiatives with Roots NGO
  • Regional CSR activity (Cambodia & Vietnam teams), including school engagement and tree planting

Industry & Regional Engagement

  • Participation in the Eco-Tourism Forum Cambodia, contributing to regional dialogue on sustainable tourism development
  • Engagement in ASEAN Waste Management discussions in Cambodia, supporting knowledge exchange on environmental challenges and regional waste reduction strategies

These initiatives reflect engagement at both community and industry levels, contributing to broader sustainability dialogue across destinations.

Asia My Way team offering reusable wicker baskets to local boat operator in Thailand
Plastic reduction initiative - Thailand, 2025 Reusable locally crafted baskets introduced to replace single-use plastic during mangrove activities.

6. Responsible Product Development

EV-Based Itinerary – Cambodia

Development and testing of a fully electric vehicle itinerary designed to assess operational feasibility under real conditions.

Objectives included:

  • Assessing operational feasibility
  • Evaluating charging infrastructure reliability
  • Maintaining traveller comfort standards

Scaling decisions will be evaluated during 2026.

EV Feasibility Testing – Thailand

Preliminary testing was conducted to assess electric vehicle range, operational practicability and traveller comfort within selected itinerary configurations. These tests contribute to evaluating future scalability of low-emission transport options.

Removal of High-Flight Itinerary – Vietnam

A 10-day North–Central–South Vietnam itinerary involving two domestic flights was discontinued. This reflects a product-level decision to reduce avoidable air transport where feasible.

Local Culture & Nature E-Booklet Guide

Development of a digital Local Culture and Nature Guide designed to encourage responsible traveller behaviour while reducing printed materials.

Rail & Low-Flight Promotion – Japan & Vietnam

Promotion of rail-based travel alternatives and development of no-plane itinerary concepts in selected destinations.

Carbon Transparency

Partnership with GreenTripper formalised in late 2025 to integrate carbon footprint estimation into itinerary design and provide transparent emissions data to travellers. Deployment begins in 2026.

7. Strategic Partnerships

GreenTripper (carbon footprint measurement) – agreement signed Q4 2025

Integration of carbon footprint estimation tools into itinerary design, with deployment beginning in 2026 to enhance transparency and emissions awareness.

Hotel Resilient (alignment initiated 2025, formalised early 2026)

Engagement with a global hospitality resilience network to strengthen dialogue on climate risk awareness and long-term environmental responsibility within the accommodation supply chain.

Wildlife Protection – Thailand

Partnership established with Wildlife Friends Foundation Thailand (WFFT), a wildlife protection NGO operating a rescue and rehabilitation centre.

This collaboration strengthens alignment with recognised animal welfare standards and enables the integration of responsible wildlife observation components into selected itineraries. Educational visits contribute to raising awareness among travellers regarding wildlife rescue and rehabilitation practices.

Where appropriate, accommodation at the WFFT eco-lodge allows guests to observe rescued wildlife from facilities designed to minimise disturbance, ensuring that conservation principles remain central to the experience.

These partnerships establish structural foundations for expanded environmental accountability and progressive integration of sustainability considerations across destinations.

Asia My Way team participating in tree planting initiative in Cambodia
Team-led tree planting initiative – Cambodia & Vietnam, 2025 Reforestation and local community engagement activity.

8. Implementation Milestones – 2025

Key structured developments during the reporting period included:

  • Travelife Partner status renewed (Cambodia)
  • Travelife Partner framework expanded to Korea (2025)
  • Travelife Partner status maintained in Vietnam
  • Preparation completed for Japan (status obtained January 2026)
  • 100% supplier sustainability policy dissemination (Cambodia)
  • Waste segregation and tracking system implemented (Cambodia)
  • Energy and water consumption monitoring initiated (Vietnam)
  • First EV-based itinerary developed
  • Carbon footprint partnership formalised (GreenTripper)
  • Carbon emissions related to all business flights undertaken by senior management in 2025 were fully compensated through support to the “Safe Water in Cambodia” project

As of the end of 2025, four destinations operated under the Travelife Partner framework, reflecting a progressively harmonised sustainability governance structure across the group.

9. Priority Areas for 2026

As Asia My Way continues to expand, sustainability integration will evolve accordingly.

Priority areas include:

  • Expansion of carbon footprint measurement across itineraries and in our operations (implementation in progress over 2026-2027)
  • Increase supplier survey participation and formal policy sign-off
  • Structured child protection & first aid training for guides and drivers
  • Strengthening waste measurement and plastic reduction tracking
  • Further integration of responsible product design

Data collection systems and performance indicators will progressively be standardised across destinations.

10. Transparency & Continuous Improvement

Some partnerships were formalised in the final quarter of 2025, with operational deployment extending into 2026. Measurement frameworks remain in progressive development as part of a structured governance evolution.

Asia My Way remains committed to transparent, proportional and continuously improving sustainability practices across all destinations.

Contact & Feedback

For questions, feedback or partnership inquiries regarding sustainability matters, please contact the Asia My Way Green Team at: [email protected]

Map of Asia My Way destinations highlighting Travelife Partner certified countries in 2025–January 2026 (Cambodia, Thailand, Vietnam, South Korea and Japan).
Travelife Partner framework - Asia My Way destinations (as of January 2026) Cambodia, Thailand, Vietnam, South Korea and Japan operate under the Travelife Partner status.

Sustainability Snapshot 2025

Governance & Certification

  • 4 destinations under Travelife Partner framework (2025)
  • Cambodia: Travelife Partner status renewed until Nov 2027; preparation underway for Travelife Certification audit (target: end 2026).
  • First Travelife status obtained in South Korea (Dec 2025)
  • Japan preparation completed (status obtained Jan 2026)
  • Sustainability Coordinators appointed (KH, VN, KR, JP)
  • Indochina regional alignment workshop (Sept 2025)

Environmental Integration

  • Waste segregation system implemented (Cambodia)
  • Monthly waste tracking initiated (Cambodia)
  • 100% LED lighting (Vietnam office)
  • Monthly electricity & water monitoring (Vietnam)
  • Plastic reduction initiatives across offices
  • GreenTripper agreement signed (Q4 2025)

Supply Chain Engagement (Cambodia - 2025)

  • 100% of 52 accommodation suppliers received Sustainability Policy
  • 21% completed sustainability survey
  • 14% formally signed Accommodation Policy & Code of Conduct
  • 56% of tour guides signed Code of Conduct
  • 38% of guides hold valid First Aid / AED certification

Community & CSR

  • 115 washable pad kits donated (USD 2,070)
  • USD 618 donated to Water for Cambodia & Just a Drop
  • Tree planting initiatives (Cambodia & Vietnam teams)
  • Team participation – Angkor Half Marathon 2025

Responsible Product Decisions

  • First fully electric vehicle itinerary tested (Cambodia)
  • EV feasibility testing conducted (Thailand)
  • 10-day Vietnam high-flight itinerary discontinued
  • Rail-based alternatives promoted (Vietnam & Japan)
  • Digital Local Culture & Nature Guide launched

Carbon Responsibility

  • Carbon emissions from all senior management business flights compensated (2025)
  • Formal compensation certificate issued (“Safe Water in Cambodia” project)
  • Carbon footprint integration roadmap initiated (GreenTripper deployment 2026)
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