Les Voyages d’Angèle successfully expanded into the Spanish-speaking market and recently began welcoming Italian and German-speaking travellers. Now is the perfect time to unite our identity under a single, international brand: Asia My Way.
When we founded our agency in 2017 as Les Voyages d’Angèle, our mission was clear: to create tailor-made, immersive, and responsible journeys for French-speaking travellers, crafted by passionate French travel experts. The name “Les Voyages d’Angèle” reflected our personalised approach from the very start, inspired by our founders, Angèle and Olivier.
The brand name also captured our core values — bespoke trips, authentic encounters, and a commitment to travelling off the beaten path.
Non-French speakers already know us as Asia My Way
As we’ve grown, we’ve remained true to our human-scale approach and original values, while building bridges with new cultures eager to explore Asia’s hidden gems with us.
Travellers from Spain and Latin America have been enjoying our expertise since 2021 under the name Asia My Way, and in late 2024, we welcomed Italian and German-speaking travellers, each served in their native language.
For these new markets, “Les Voyages d’Angèle” wasn’t an option — which is why Asia My Way, the name officially registered with local Chambers of Commerce, became our brand for all non-French speakers.
From March 2025, Les Voyages d’Angèle becomes Asia My Way
The international resonance of Asia My Way is a natural fit for a multilingual agency, perfectly expressing our vision of meaningful, personalised travel experiences.
Continuing to use two brands for the same identity, however, was no longer practical. That’s why, starting in March 2025, Les Voyages d’Angèle will officially become Asia My Way.
This change doesn’t alter who we are: a boutique agency dedicated to unique, authentic journeys, deeply rooted in our founding values.
Our online presence will now reflect this unified identity, with dedicated platforms in each language: Asia My Way Viajes, Asia My Way Viaggi (launching March 2025), Asia My Way Reisen, and Asia My Way Voyages, which will replace Les Voyages d’Angèle.
With this transition, our beloved agency adopts a name better suited to its ambitions, while staying true to the spirit that has guided us since the beginning.
