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Sustainability

Travel opens us up to the world. We believe it can be done with care, respect, and awareness. That’s why we design each journey as an invitation to discover differently — with people, places, and the planet in mind

Our Commitment to Responsible Travel

Environmental Responsibility

Cultural Respect

At Asia My Way, every journey is a unique story, crafted with care, curiosity, and respect.

Since day one, we’ve believed that discovering the world also means learning how to preserve it. We design tailor-made trips that respect the places we visit, celebrate local cultures, and support the communities that welcome us.

Because travel, above all, is about connection — with kindness, openness, and awareness. Our commitment is simple: to create meaningful experiences that leave a positive impact — for our travelers, for local communities, and for the planet.

Together, let’s move toward a more mindful, human-centered kind of travel. So that each journey becomes a shared source of joy — today and for the future.

Review our Sustainability Policy and our 2025 Sustainability Report.

Questions or suggestions regarding sustainability at Asia My Way?
Contact our Green Team: [email protected]

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Key Initiatives

  • Community-based tourism in northern hill tribes and southern mangrove forests
  • Green Leaf certification for accommodations
  • Maya Bay closure and reopening under strict environmental protections

Thailand

Thailand has made notable strides toward reshaping its tourism model through more sustainable and community-oriented practices, moving from mass tourism to a “high-value, low-impact” approach.

“Thailand’s move toward sustainable tourism is gaining recognition, offering a model that protects its cultural and natural heritage while sharing the benefits of tourism more equitably.”

Explore Thailand

Vietnam

Vietnam is embracing more sustainable tourism models with a focus on community-based experiences and preserving its dramatic landscapes and cultural heritage.

“Vietnam has both the natural assets and the cultural diversity to become a leader in sustainable tourism in Southeast Asia.”

Explore Vietnam

Key Initiatives

  • Community-based tourism in ethnic minority areas like Ha Giang and Mai Chau
  • Ecotourism development in national parks such as Phong Nha-Ke Bang
  • "Green travel" campaigns by Vietnam National Administration of Tourism

Key Initiatives

  • Homestay programs in Kampong Khleang and Chi Phat
  • Forest trekking in Mondulkiri with indigenous Bunong guides
  • National Ecotourism Policy focusing on diversifying destinations

Cambodia

Beyond the iconic temples of Angkor, Cambodia is developing ecotourism zones and community-based tourism networks to ensure tourism develops in a sustainable and inclusive way.

“If well managed, Cambodia has the potential to become a model of grassroots-led sustainable tourism in Southeast Asia, where cultural richness and ecological diversity are central assets—not commodities.”

Explore Cambodia

Laos

Laos is focused on nature-based and culturally immersive travel, leveraging its forests, rivers, and ethnic diversity. Tourism is important to Laos’ economy. The country aims to prioritize sustainability.

“Laos offers a compelling case for low-volume, high-value tourism that centres local people and natural heritage.”

Explore Laos

Key Initiatives

  • Community-based tourism (CBT) projects like Nam Ha Ecotourism, trekking in Nong Khiaw, and kayaking in Khammouane
  • Promotion of ecotourism, CBT, and regional integration through the National Tourism Development Strategy 2016–2025
  • Wildlife-focused tourism, including initiatives in Nam Et-Phou Louey National Park. Sources and related content

Key Initiatives

  • Rural tourism and satoyama landscape preservation
  • Green Destinations certification in regions like Nagano and Tottori
  • Smart tourism using data to manage visitor flows

Japan

Japan is shifting from volume to value in its tourism approach, focusing on quality experiences, environmental respect, and local empowerment while addressing overtourism challenges.

“Japan’s strength lies in its ability to combine tradition, technology, and environmental awareness to create sustainable tourism experiences.”

Explore Japan

South Korea

South Korea is focusing on smart tourism, rural revitalization, and cultural preservation to create a more sustainable tourism sector that balances modernity with tradition.

“The country’s combination of digital innovation, community-based tourism, and environmental commitment makes it well-positioned to thrive in the post-pandemic era.”

Explore South Korea

Key Initiatives

  • Green Tourism Promotion Act establishing eco-friendly guidelines
  • Slow City (Cittaslow) movement promoting smaller towns and villages
  • Jeju Island initiatives preserving its UNESCO-listed biosphere reserve

Key Initiatives

  • Green Travel initiative promoting eco-friendly itineraries
  • Indigenous-led tourism experiences developed with community collaboration
  • Ecotourism in national scenic areas like Yangmingshan and Sun Moon Lake

Taiwan

Taiwan has made sustainability a pillar of its national tourism strategy, with a focus on indigenous-led tourism and ecological protection across its diverse landscapes.

“With its blend of high biodiversity, cultural depth, and digital innovation, Taiwan offers a model for how a highly developed economy can pursue tourism that is both responsible and enriching.”

Explore Taiwan

Our 2026–2027 Certification Goals

Our approach – working towards Travelife certification across each of our destinations – reflects our ongoing commitment to implementing sustainable practices wherever we operate.

APAC destinations on the path to certification

After achieving Partner status in late 2025 and early 2026 respectively, South Korea and Japan are continuing their efforts to naturally progress towards Travelife Certified.

Southeast Asia: from Partner to Certified

Moving towards Travelife certification in most destinations that obtained Partner status in 2024 and 2025.

New Horizons, Same Values

Implementing sustainability principles from day one across our newest destinations

Our Sustainability Journey

In 2017
May 2023
Nov 2023
Oct 2024
Mar 2024
Nov 2024
Jul 2025
Aug 2025
Dec 2025
Jan 2026
Our Sustainable Roots
Company founded with sustainable tourism focus
Appt. Sustainability Manager
Dedicated focus on environmental responsibility
First Travelife Recognition
Asia My Way in Cambodia obtains Travelife Partner status
Partner status for Thailand
Asia My Way in Thailand obtains Travelife Partner status
Initiative to reduce plastic
Testing sustainable, refillable stainless steel bottles among travellers
Partner status for Vietnam
Asia My Way in Vietnam obtains Travelife Partner status
Local coordinators
Local sustainability coordinators appointed across all destinations
Sustainable initiative
Launch of bio-based bottles with recycled materials and low-impact branding
Partner status for South Korea
Asia My Way in South Korea obtains Travelife Partner status
Partner status for Japan
Asia My Way in Japan obtains Travelife Partner status

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